Thursday, January 31, 2008
Freud’s 4 stages of Development
Thursday, January 24, 2008
Sociological Analysis on the American Dream
Since WWII, Americans were interested and active on the idea of living out of town, in a nice neighborhood, away from the crime and the hustle of the city. People wanted to move out of town, slightly in the country, in the suburbs. The suburbs allowed the rich people of
Of the Americans who wanted to live the American Dream out in the Suburbs were upper-middle to upper-upper socioeconomic class. A class is a group of people who share something in common. They were usually well educated, they had a high income, and a good job that provided them with that income. They held certain values and partook in a specific lifestyle. Most suburban families had more money, so they bought more material stuff. They probably raised their children in similar ways as well, making sure they get a good education, they were clean and well mannered. Socioeconomic class also relates to our next concept, elites.
The elites are the people in the upper class, or lower-upper class. These people usually have some sort of power. They have professional or executive occupations. People who were living in the suburbs were rich, and did not want to live in the city with the poor people or the violence.
Ethnicity is certain cultural traits and traditions that separate different groups in society. Race is a category of people who have common genetic traits. The people who were moving out in the Suburbs and using massive amounts of energy were white Americans.
According to Berger, something is functional when it contributes to the maintenance and stability of whatever entity it is part of; likewise, something can be dysfunctional if it is a destabilizing or destructive factor. And something can also be nonfunctional, which means it does not affect the entity it is part of. The suburbs could be viewed as functional because it allows people to live more comfortably, but it is also very dysfunctional. It stimulates segregation or separation of societies, and it can easily encourage people to consume more than necessary, faster, such as oil, energy, automobiles, and housing furniture and accessories.
Lifestyle is how a person fashions their life. Clothes, cars, food, and entertainment, just to name a few, describe how a person fashions his or her life. Lifestyle gives people an image, and is many times connected to the socioeconomic class a person belongs to. People of a higher class, has more money, therefore they will buy more. With more material things, a person has a larger opportunity to be exposed to mass communication and mass media.
Mass communications involves the use of the mass media to send messages into a large number of consumer’s minds. When Americans were building their suburban dreams, they were buying more than ever. Mass communications and mass media encouraged people to buy more, and eventually more shopping centers, restaurants, and corporations started to develop to meet the needs and wants of those well-to-do, buying folk.
During the postmodernism era, there was an evolution in society, economy, and culture. People were becoming more modern, and more individualistic. More developments were springing up in the Suburban and surrounding areas. People were challenging much of the tradition, and encouraging development, buying, and selling. Many of this production was used to create a “Suburban American Dream” lifestyle. People were choosing to be more “free”, believing in whatever they wanted, and doing anything they wanted to do.
Social Roles/Gender
In the Suburbs, many social and gender roles on television and in the mass media, were viewed by many people and greatly influenced the way people socialize and view women and men, in the media and everyday. Women were very happy, pretty homemakers. The men had a good job, they were always dressed neatly and nicely. Peoples social roles are determined by the place they stand in their society. The media can have a large effect on the way woman are viewed and the many roles people take on.
The media can also have large effects on values actually teach a person how to life in a particular society. Socialization is the process that people are taught the rules, roles, and values of their society. It can be taught in families, schools, churches, and even the media. The media in the postmodern era had a huge influence on people then, and still do today. The suburbs were a nice lifestyle that by socialization, in many forms (family, school, church, and media) has giving the suburban lifestyle the values, roles, and rules of their society.
Status is very similar to socioeconomic class, upper class, but with a prestige attached to that position. People in suburbia were upper class who had money and had individual attitudes. And roles can be a factor in this as well. Men usually had higher status than woman, and upper class had higher status than working class.
Thursday, January 17, 2008
Use of Signs in Television and Film
Something that signifies a deeper meaning is a sign. Signs are used in the media all the time. For example, certain products may signify a certain status, class or style depending on their advertising and consumer perceptions. Symbols and icons are used often to establish an identity, especially in the corporate world. There are many different products, and each brand is trying to establish an identity. So by creating an icon or symbol to relate their product to, meaning also is established to the brand. These icons and symbols are also examples of signs. They signify something. When consumers think about certain brands, or when they see their logo, different meanings and emotions can be related to the product. For example, Starbucks coffee signifies comfort. The Hummer signifies power and ego.
People use signs to convey certain notions about themselves as well. Hairstyle and clothing are signs to what people may be like. When I see someone with a Mohawk, I think that they might want to be different and probably have interesting and unique views on society, culture, style, and/or music. I might assume they listen to Punk rock. I might assume they resist authority in some way. I get these assumptions by the interpreting signs they provide. The hairstyle is a sign that tells a little bit more about the person, just by viewing them. Body language, gestures, voices, and facial expressions are all signs that help people understand each other or gain insight to who this is, their personality, and sometimes even their values.
Music can also be a sign. Sounds can provoke certain emotions. This is especially important in TV and films. Certain sound effects and music make the TV or film more realistic, and help the audience to feel the emotions related to what they are watching.
People interpret signs everyday, and don't even realize it. Our culture and society teaches us what these signs mean as we are brought up in our communities.
In the movie, What the ***** do We Know, they used many different camera shots, sounds, and visual images. The female photographer character was viewed as frustrated, confused, thinking deeply about life, and insecure during the majority of the film, up until the end. They convey these emotions and help the audience to understand her character by using camera shots and different camera techniques. Camera shots such as close up, full shots, and medium shots were used. To signify intimacy, close up shots were taken of the characters face. The audience was able to understand the character by her facial expressions. The audience can feel what she is feeling because it is close and personal. They used the full shot to signify social relationships. The audience was able to understand how the character reacts around and with others. With this type of shot, the audience can watch the characters nonverbal communication, which is a good indication of how a person is feeling or what a person is like. A good example of this shot is when the photographer was at the wedding reception, drinking and dancing with the man. We understood the feelings and interaction of the characters because we could see their nonverbal communication from a distance. They also used medium shots to signify personal relationships. Medium shots are when the camera is focused on most of the body. This allows the audience to understand the character’s personal relationships with ideas, thoughts, or things. They also moved the camera in (dolly in) when she was thinking or focusing hard. This camera editing technique signifies observation and focus. This character was partly deaf, so she did not talk very much. But certain camera shots and her facial expressions, gestures, and body language were signs that gave the audience an accurate perception of her character. The movie also had a lot of cut editing technique, which is switching from one image to another. This signifies simultaneity and excitement. The movie had a lot of different images switching back and forth, which did create the intended excitement at those times. Of course the beginning and end were obvious by fade in and wipe. Fade in is when the first images appear on a blank screen, signifying the beginning of the movie. Wipe is the technique when the image or images are wiped off the screen, concluding the movie. This production did an excellent job at using signs to convey the message of the movie.
Signs are used everywhere, everyday, through multiple mediums. It is interesting and extremely useful to view the signs used in television and film production as a way to convey incites to personalities, emotions, ideas, and to better understand the characters and the film itself.